Mission
Our work bridges the gap between veteran experience and civilian structures through practical, trauma-informed training and coaching.
The Challenges Businesses Face:
What Makes the Difference CIC was co-founded by Ali Baird and Rich Hilton both with powerful lived experience. Rich is a veteran who faced homelessness, suicide attempts, and a complete breakdown in support after leaving the military. Ali has lived through abusive relationships, never quite fitting into the workplace, and burning out from workaholism.
Together, we’ve built a trauma-informed, values-led organisation that focuses on prevention through connection — giving both veterans and those around them the skills, language, and insight to work together safely and effectively.
We’re not just facilitators—we’re people who’ve lived the systems, fought through the cracks, and stood where others fall.
That’s why our work doesn’t just inform—it lands. It sticks. It creates movement.
You’ll feel the difference—not just in what we say, but in how we hold space.
Our Values:
- Do What Works — Evidence and lived experience guide every step
- Say What’s Hard — Naming difficult truths to enable real change
- Repair, Not Blame — Focused on fixing systems, not finger-pointing
- Think Trauma-Informed — Prioritising emotional safety and understanding
“Understanding how to approach the ND discussion with fellow veterans. The informal approach to the discussions and the lived experiences”.
“Pleasant environment, friendly lecturers and relaxed atmosphere”.
Delegates from our Woody’s Lodge workshop
What We Offer
C.L.E.A.R Support Training
Two-day trauma-informed programme for welfare staff, call handlers, and support teams. Covers suicide-related conversations, de-escalation, and staff well-being.
First 90 Days Integration Workshops
Helping new veteran hires and their teams build clarity, communication, and cultural understanding from the start.
C.R.E.S.T Integration Programme
This program is for organisations wanting to redefine how they communicate, build relationships and support each other in positive ways.
