Our Mission:

At What Makes The Difference CIC, we empower members of the Armed Forces community—serving personnel, veterans, and their families—to transition successfully into civilian life. Through tailored coaching, mental well-being support, and community-building initiatives, we inspire personal growth, foster resilience, and help individuals rediscover their purpose and identity beyond service.

Empowering Veterans, Families, and Organisations to Thrive

Many businesses sign the Armed Forces Covenant with good intentions, but without the right support, it can become just another policy. We help companies go beyond a tick-box approach by creating workplaces where veterans, service leavers, and military spouses can truly thrive. 

“Greetings Rich. I just want to say thank you for always learning something new and allowing me to experience it. The IEMT has been helpful to do on my own and the session we had. That door I mentioned has been open ever since and I’ve been able to accomplish a few things I needed to trust myself on”. A. M. USA

We bridge the gap between military and civilian life, fostering purpose, connection, and mental well-being for veterans and their families while empowering organisations to harness the strengths of diverse teams.

• Improve employee retention – Reduce turnover and hiring costs
• Strengthen communication & leadership – Build high-performing teams
• Create a veteran-friendly culture – Benefit from military talent & skills