{"id":366,"date":"2021-05-18T08:13:45","date_gmt":"2021-05-18T08:13:45","guid":{"rendered":"https:\/\/whatmakesthedifference.org\/about"},"modified":"2025-06-27T10:52:01","modified_gmt":"2025-06-27T10:52:01","slug":"about","status":"publish","type":"page","link":"https:\/\/whatmakesthedifference.org\/?page_id=366","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-53252731\"><h1 class=\"uagb-heading-text\"><strong>Mission<\/strong><\/h1><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a46f8138e0d42b6fee594ec97b0d18fa\" style=\"color:#f7cd84;font-size:28px\">Our work bridges the gap between veteran experience and civilian structures through practical, trauma-informed training and coaching.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"8b8e92\" data-has-transparency=\"false\" style=\"--dominant-color: #8b8e92;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-id=\"3110\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/pexels-photo-30841298-30841298-1024x684.webp\" alt=\"Detailed view of a military helicopter rotor and open mechanism, showing complex engineering.\" class=\"wp-image-3110 not-transparent\" srcset=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/pexels-photo-30841298-30841298-1024x684.webp 1024w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/pexels-photo-30841298-30841298-300x200.webp 300w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/pexels-photo-30841298-30841298-768x513.webp 768w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/pexels-photo-30841298-30841298-1536x1025.webp 1536w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/pexels-photo-30841298-30841298-2048x1367.webp 2048w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" data-id=\"1851\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/brian-aitkenhead-2BoKwxLjBA4-unsplash-819x1024.jpg\" alt=\"Royal Navy ceremony\" class=\"wp-image-1851\" srcset=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/brian-aitkenhead-2BoKwxLjBA4-unsplash-819x1024.jpg 819w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/brian-aitkenhead-2BoKwxLjBA4-unsplash-240x300.jpg 240w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/brian-aitkenhead-2BoKwxLjBA4-unsplash-768x960.jpg 768w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/brian-aitkenhead-2BoKwxLjBA4-unsplash-1229x1536.jpg 1229w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/brian-aitkenhead-2BoKwxLjBA4-unsplash-1639x2048.jpg 1639w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/brian-aitkenhead-2BoKwxLjBA4-unsplash-scaled.jpg 2048w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-id=\"1853\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/don-jackson-wyatt-ZLyW8NHo7fw-unsplash-1024x602.jpg\" alt=\"Chinkook Helicoptor about to take off. \" class=\"wp-image-1853\" srcset=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/don-jackson-wyatt-ZLyW8NHo7fw-unsplash-1024x602.jpg 1024w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/don-jackson-wyatt-ZLyW8NHo7fw-unsplash-300x176.jpg 300w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/don-jackson-wyatt-ZLyW8NHo7fw-unsplash-768x451.jpg 768w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/don-jackson-wyatt-ZLyW8NHo7fw-unsplash-1536x903.jpg 1536w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/don-jackson-wyatt-ZLyW8NHo7fw-unsplash-2048x1204.jpg 2048w\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c3913ff6\"><h2 class=\"uagb-heading-text\"><strong>The Challenges Businesses Face:<\/strong><\/h2><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-75960b8cde69cdf49f40c9f294294f94\" style=\"color:#f7cd84;font-size:28px\">What Makes the Difference CIC was co-founded by Ali Baird and Rich Hilton both with powerful lived experience. Rich is a veteran who faced homelessness, suicide attempts, and a complete breakdown in support after leaving the military. Ali has lived through abusive relationships, never quite fitting into the workplace, and burning out from workaholism.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9d35efb6e3166959cdc6b71a2cdfde12\" style=\"color:#f7cd84;font-size:28px\">Together, we\u2019ve built a trauma-informed, values-led organisation that focuses on prevention through connection \u2014 giving both veterans and those around them the skills, language, and insight to work together safely and effectively.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b2acd13569ad1f810d26ec774b9b7aed\" style=\"color:#f7cd84;font-size:28px\">We\u2019re not just facilitators\u2014we\u2019re people who\u2019ve lived the systems, fought through the cracks, and stood where others fall.<br>That\u2019s why our work doesn\u2019t just inform\u2014it lands. It sticks. It creates movement.<br>You\u2019ll feel the difference\u2014not just in what we say, but in how we hold space.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ea76017b default uagb-is-root-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/lincoln-holley-j2or3K6ZPtY-unsplash-1024x683.webp\" alt=\"Eurofighter\" class=\"wp-image-1859\" srcset=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/lincoln-holley-j2or3K6ZPtY-unsplash-1024x683.webp 1024w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/lincoln-holley-j2or3K6ZPtY-unsplash-300x200.webp 300w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/lincoln-holley-j2or3K6ZPtY-unsplash-768x512.webp 768w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/lincoln-holley-j2or3K6ZPtY-unsplash-1536x1024.webp 1536w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2024\/12\/lincoln-holley-j2or3K6ZPtY-unsplash-scaled.webp 1920w\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img data-dominant-color=\"86733e\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"350\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/03\/pexels-photo-14065748-14065748.webp\" alt=\"Soldier in camouflage gear practicing tactical maneuvers in a grassy field in Thetford, UK.\" class=\"wp-image-2674 not-transparent\" style=\"--dominant-color: #86733e; width:592px;height:auto\" srcset=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/03\/pexels-photo-14065748-14065748.webp 521w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/03\/pexels-photo-14065748-14065748-300x202.webp 300w\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img data-dominant-color=\"49413e\" data-has-transparency=\"false\" decoding=\"async\" sizes=\"(max-width: 466px) 100vw, 466px\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/03\/pexels-photo-19673904-19673904.webp\" alt=\"Ceremonial soldiers in traditional uniform back view at London's Buckingham Palace.\" class=\"wp-image-2681 not-transparent\" style=\"--dominant-color: #49413e; width:528px;height:auto\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Our Values:<\/strong><\/h2>\n\n\n\n<ul style=\"font-size:28px\" class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-714acf9688e9a20c60761bef28d1f91e\" style=\"color:#f7cd84\">Do What Works \u2014 Evidence and lived experience guide every step<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-fe0bc3da5257586e0d0f05e4fc47f495\" style=\"color:#f7cd84\">Say What\u2019s Hard \u2014 Naming difficult truths to enable real change<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-71834adc526ec8eee2e0c8e62658eebc\" style=\"color:#f7cd84\">Repair, Not Blame \u2014 Focused on fixing systems, not finger-pointing<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-428b5e8936b884fb4f2969f8b46089ff\" style=\"color:#f7cd84;font-size:28px\">Think Trauma-Informed \u2014 Prioritising emotional safety and understanding<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-e57a5f016bb6ceca8b53c99bbf9bdf71\" style=\"border-style:none;border-width:0px;color:#f7cd84;font-size:28px;font-style:italic;font-weight:400\">&#8220;Understanding how to approach the ND discussion with fellow veterans. The informal approach to the discussions and the lived experiences&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-07fc62f465ebc4811c9caadf366cdfe9\" style=\"color:#f7cd84;font-size:28px;font-style:italic;font-weight:400\">&#8220;Pleasant environment, friendly lecturers and relaxed atmosphere&#8221;.<\/p>\n\n\n\n<p style=\"font-size:28px\">Delegates from our Woody&#8217;s Lodge workshop<\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">What We Offer<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">C.L.E.A.R Support Training<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-dominant-color=\"2e90a9\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/C.L.E.A.R-4.webp\" alt=\"C.L.E.A.R support training to help you stay calm when dealing with crisis\" class=\"wp-image-3143 not-transparent\" style=\"--dominant-color: #2e90a9; width:593px;height:auto\" srcset=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/C.L.E.A.R-4.webp 1080w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/C.L.E.A.R-4-240x300.webp 240w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/C.L.E.A.R-4-819x1024.webp 819w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/C.L.E.A.R-4-768x960.webp 768w\" \/><\/figure>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9b866ef78eb12769ff58da3f3d743974\" style=\"color:#f7cd84;font-size:28px\">Two-day trauma-informed programme for welfare staff, call handlers, and support teams. Covers suicide-related conversations, de-escalation, and staff well-being.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">First 90 Days Integration Workshops<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-dominant-color=\"848385\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"130\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/pexels-photo-3361483-3361483.webp\" alt=\"A workspace featuring a laptop, smartphone, and planner on a wooden desk, ideal for remote work.\" class=\"wp-image-3116 not-transparent\" style=\"--dominant-color: #848385; width:565px;height:auto\"\/><\/figure>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1766d858ad33e64dfba70e136f1dbdf0\" style=\"color:#f7cd84;font-size:28px\">Helping new veteran hires and their teams build clarity, communication, and cultural understanding from the start.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C.R.E.S.T Integration Programme<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img data-dominant-color=\"e6f0ee\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" src=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/CREST.webp\" alt=\"C.R.E.S.T Intergration programme.TM Communication. Relationships. Employment. Support. Training.\" class=\"wp-image-3244 not-transparent\" style=\"--dominant-color: #e6f0ee; width:639px;height:auto\" srcset=\"https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/CREST.webp 1200w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/CREST-300x300.webp 300w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/CREST-1024x1024.webp 1024w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/CREST-150x150.webp 150w, https:\/\/whatmakesthedifference.org\/wp-content\/uploads\/2025\/06\/CREST-768x768.webp 768w\" \/><\/figure>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b444a917a2a1951a51acd04b0b3d960d\" style=\"color:#f7cd84;font-size:28px\">This program is for organisations wanting to redefine how they communicate, build relationships and support each other in positive ways. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"color:#000000;background-color:#0d6d8e\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3c097372\"><h3 class=\"uagb-heading-text\">Talk to Us About Making Your Workplace Truly Veteran-Friendly<\/h3><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-03627597 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/whatmakesthedifference.org\/?page_id=370\" style=\"border-radius:50px;color:#096d8e;background-color:#f9bf4b\">Click Here to find out how we can help<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mission Our work bridges the gap between veteran experience and civilian structures through practical, trauma-informed training and coaching. The Challenges Businesses Face: What Makes the Difference CIC was co-founded by Ali Baird and Rich Hilton both with powerful lived experience. Rich is a veteran who faced homelessness, suicide attempts, and a complete breakdown in support [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"boxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"class_list":["post-366","page","type-page","status-publish","hentry"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - What Makes the Difference CIC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whatmakesthedifference.org\/?page_id=366\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - What Makes the Difference CIC\" \/>\n<meta property=\"og:description\" content=\"Mission Our work bridges the gap between veteran experience and civilian structures through practical, trauma-informed training and coaching. 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